Available · April 2026

Cairo, Egypt · open to remote

ui/ux designer · portfolio 2026

I design digital experiences that sell, heal, and teach.

I’m Ahmed Elkfrawy — UI/UX designer with 3+ years shipping interfaces across e-commerce, healthcare, education and fintech. Recent work at MTN drove a 30% sales lift with 94% user satisfaction.

See selected work Book an intro call

p.s. every shape on the right is draggable — try it ↗

curious

systematic

honest

playful

rapid

human

remote

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about · the operating system

The quiet translator between users and teams.

I’m Ahmed. For three years I’ve been turning messy research into interfaces that move the needle.

At MTN, that meant a platform that lifted sales 30% and held a 94% satisfaction score. At the Magdi Yacoub Heart Foundation, it meant rebuilding a complaint system for patients in crisis.

Different stakes, same job: ship the human-centered version.

research → wireframes → UI → ship → measure → repeat

the designer ✺

Alexandria → Cairo

currently here ✺

Figma is home.

tool of choice

3+ years · 6 teams · 4 sectors.

track record

case files · 01 – 06 · 8 live links

Work I’m proud of.

Six domains. Eight shipped products. Click any chip to open the live thing.

Training · Self-Improvement · Fintech01 / 06

MTN

Six platforms that help people grow.

Problem — A training & self-improvement company with five public platforms and an internal payment tool — all needing to feel like one brand while turning curiosity into committed learners.

Approach — Led design end-to-end: research, flows, wireframes, prototypes, a unified design system, and usability testing every sprint.

live · 5 · +1 internal

fittraclinic.com fittrastream.com fittratraining.com mtninstitute.net mtnpayment.cominternal payment tool

+30% sales94% satisfaction6 products live

2024 – nowOpen the live work

E-commerce02 / 06

Brandi

Baghdad to your basket.

Problem — Fragmented shopping experience — carts abandoned, stakeholders misaligned, no clear research loop.

Approach — Full UX process for a mobile-first storefront: stakeholder interviews, competitor analysis, personas, and iteration with the build team.

live · 1

Google Play · com.brandiiq.app

Full UX cycleMobile-firstLive on Play Store

2025Open the live work

EdTech03 / 06

Injaz (with Sectors)

Where students and tutors finally met on the same page.

Problem — Launching an online teaching platform from scratch across web and mobile — one visual language, two surfaces.

Approach — Contributed to the product launch with flows, UI, and responsive breakpoints. Kept the same language across surfaces.

live · 1

injazedu.co

0→1 launchWeb + mobileResponsive system

2021 – 2022Open the live work

Healthcare04 / 06

Magdi Yacoub Heart Foundation

Redesigning care — one complaint at a time.

Problem — Patients in crisis navigating a broken complaint management system. Staff buried in paperwork.

Approach — Redesigned the complaint management system, OVR system, and patient-support mobile interface. Calm, accessible, human.

3 internal

complaint managementOVR systempatient-support app

3 products shippedPatient-first flowsPro-bono impact

2022 – 2023Internal — available on request

Multi-sector05 / 06

Roma MPH

Three sectors, one design language.

Problem — Multi-sector platforms — each with its own audience, each needing to feel coherent.

Approach — Executed the full design cycle from research to UI delivery across e-learning, e-commerce, and finance products. Designed Fittra Center — a global dashboard to control all Fittra platforms — and currently shipping the MTN Wallet feature.

1 internal · +1 in progress

Fittra Center · global dashboardMTN Wallet · payment feature

3 sectorsFull cycleGlobal dashboard

2025 – nowShipping soon

Freelance06 / 06

The Freelance Playground

Healthcare, tourism, education, fashion — on tap.

Problem — Clients who need both audit and craft, not just pretty screens.

Approach — UI/UX audits, user testing, and product design across four industries since 2023. Currently designing a travel & tourism app from scratch.

1 in progress

Baba Guide · travel & tourism app

4 industriesAudits + craftRemote-ready

2023 – nowShipping soon

← drag or scroll →

projects · design + process

Pick a card. Open the case.

Each card opens a full case study — brief, problem, solution, process, screens, and outcomes. Hover to feel them, click to read.

live

Fittra Clinic — بيت الأنوثة

Fittra Clinic

A calm, women-first wellness brand — designed Arabic-first.

UI/UX DesignWeb Design+2

Open case

live

Brandi — E-commerce

Brandi Mobile App

Clarity-first e-commerce — five clean tabs and one bold CTA per screen.

UX ResearchCompetitor Audit+3

Open case

completed

Alvatan Tours — Freelance

Baba Guide

Discover, plan and go — one travel companion for tours, restaurants, shopping, and rides.

UX ResearchMobile App Design+2

Open case

want a deep-dive on something not listed? just ask ↗

experience · the train line

Seven stations, one designer.

keep scrolling →

educationstop 01

2020

ITI Alexandria

UI/UX Design Programme

→Intensive UI/UX training
→Research → UI pipeline
→Portfolio foundations

edtechstop 02

2021 – 2022

Sectors

UI/UX Designer · Cairo

→Websites + mobile apps
→Online teaching platform launch
→Design × dev collaboration

healthcarestop 03

2022 – 2023

Magdi Yacoub Heart Foundation

UI/UX Designer · Aswan

→Complaint management redesign
→OVR system
→Patient-support mobile interface

independentstop 04

2023 – now

Freelance

UI/UX Designer · Alexandria

→Healthcare · tourism · edu · fashion
→UI/UX audits
→User testing on real products

training & self-improvementstop 05

2024 – now

MTN

UI/UX Designer · Cairo

→+30% sales lift
→94% user satisfaction
→Unified design system

e-commercestop 06

Aug – Dec 2025

Brandi

UX/UI Designer · Baghdad (part-time)

→Mobile e-commerce app
→Stakeholder interviews
→Competitor analysis

multi-sectorstop 07

Feb 2025 – now

Roma MPH

UX/UI Designer · Cairo

→E-learning, e-commerce, fintech
→Full cycle: research → UI
→PM + dev partnership

the toolbelt · workshop view

Everything I work with.

Four zones, sharpened over three years across telecom, healthcare, e-commerce and EdTech. Each chip is draggable — fling one ↗

01 · tools

Tools

Where I actually live. Figma since 2020, XD since the start. Component libraries, auto-layout, variants — all the boring sharp stuff.

FigmaAdobe XDAuto-layoutVariantsTokens

daily driver since 2020

02 · research

Research

The part most designers skip. I run interviews, audit competitors, map personas, and watch real people break my prototypes — every sprint.

user researchusability testingcompetitor analysispersona mappingstakeholder interviews

the part most skip

03 · craft

Craft

The visible work. Design systems that don't rot, interaction details that feel right, responsive UI that actually responds.

design systemsvisual designinteraction designresponsive designprototyping

the visible 10%

04 · team

Team

Where the work actually ships. Sprint by sprint, with PMs and engineers, in standups, in Slack threads, in async docs.

agilesprint planningstakeholder mgmtcross-functionaldesign hand-off

ship together or not at all

pinned = primary · others = supporting

chips bounce back if you let go ✺

the numbers · proof

Real outcomes, not pretty screenshots.

+30%

sales lift · MTN

94%

user satisfaction

years designing

teams shipped with

sectors covered

stations on the train

research✺wireframes✺user flows✺prototypes✺design systems✺usability testing✺responsive UI✺competitor audits✺persona mapping✺interaction design✺stakeholder interviews✺sprint planning✺visual design✺

the contact · chapter final

Let’s make something.

say hi — I reply fast ↓

based in

Cairo · open to remote

— I reply to every email within 24h, weekdays. No funnels, no forms, just a person.